This was a guerrilla campaign by Mini Cooper in Amsterdam. The campaign involved putting Mini-sized boxes out with the trash and covering them with some wrapping paper and tape. This was executed Christmas morning making it look like people had received Minis as Christmas gifts in conveniently packaged boxes. It’s a fun, different way to advertise the Mini which resonates with Mini Coopers brand personality. The strategy here was to promote the Mini Cooper as an  affordable compact car.

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