This is a guerrilla advertising campaign for a casino called Casinò di Venezia located in Italy. I found it in a search for guerrilla campaigns on the web. It struck me as an interesting execution because it’s a moving and interactive approach. Anyone who has to pick up their bag or suitcase off the belt will notice something about it, getting the message noticed.
I think the strategy was probably to inspire travelers to go and spend some of their free travel time and go gamble. This is put into action by turning baggage claim into a spinning roulette wheel. The image is clearly noted and would probably catch people in the airport’s attention.