Food for Thought

In a strategy to bring awareness to homelessness issues,  the Father Bob Maguire Foundation turned to guerrilla advertising to gain the attention of the general public.

Trash cans in urban areas were decorated to look like dinner plate settings by painting a knife, fork, spoon and onto the top each trash can opening. As people toss their leftover trash, they could compare their normal dinner plate to that of the homeless, who usually search for scraps of food.

The strategy is to remind the public of the extreme measures that some people unfortunately have to go to in order to survive. The slogan on the corner of the can reads,  “For the homeless, every day is a struggle.”  This slogan, along with the visual image of the can, is very effective in encouraging thought and donation to those who are less fortunate.

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