Dulcolax Roll

This guerilla tactic by Dulcolax ties into their campaign that I posted a few weeks back with the rats running out of the sewers.

Here is a large empty toilet paper roll with a few remains of the paper left to show what it really is. Down at the base is “Dulcolax” which is a fairly common name in the laxative department.

The strategy here is to get people thinking that when they use Dulcolax, they’re sure to use a lot of toilet paper because their product works.

There are many great things about guerilla marketing; whether it’s the way it looks and draws crowds or the lasting impression it leave on everyone who sees it, they’re worth it.

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