Mr. Clean does it BIG!
Mr. Clean is a brand that offers a huge variety of, believe it or not, cleaning products. From multi-purpose sprays to the infamous magic eraser that prides itself on easily removing hard stains, Mr. Clean does its best to help through the dirtiest of jobs.
The strategy of this guerilla campaign is to use a visual metaphor that shows the effectiveness of Mr. Clean products. It’s not hard to see how much whiter, brighter and cleaner one of the crossing strips are on the road due to Mr. Clean. I think that this does a great job of showing the kind of work Mr. Clean products do. It also sticks out like a sore thumb so it’s highly unlikely to go unnoticed to random passerbys. Two thumbs up and a hearty pat on the back for whoever thought of this.