Cleaner Public Restrooms Brought to you by Charmin

A couple years ago, in Times Square, Charmin (yes, the toilet paper company) sponsored twenty public restroom stalls.  The restrooms were advertised as being “clean and comfortable” and of course had plenty of Charmin toilet paper on hand.

This guerilla campaign operates on the fact that people hate sitting down on a public toilet.  The strategy is to grab the attention of these people while tying the Charmin brand to the correction of this everyday annoyance.

I know if I had to use the bathroom while in Times Square, this would have been a welcome sight — and I would have remembered the Charmin name for a decent amount of time afterward.

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