I chose an advertisement by Brokaw Inc. It is for Glaceau vitaminwater. They used Michael Lambert in their ad, who is an Olympic athlete. He skis, snowboards, and skates and is incredibly fast. The ad says, “Try vitamin water, don’t try challenging michael lambert, you’ll lose, even in your imagination.” The strategy behind the ad is, trying this vitaminwater is possible, but trying to beat an olympic athlete is out of the question.

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