Try it… it works.
On Brokaw’s site under this photo it says “how to minimize regrets,” so I think that this relates to the strategy they used for this ad. They wanted to show a way that their produce can benefit its consumers. This specific Vitamin Water, Revive, will help you freshen up your days after a long night.
The strategy is executed by showing a potentially crazy party and then Vitamin Water. It then gives the message that Vitamin Water Revive will help you after whatever your night’s plans were.