Try it… it works.

This is a point of sale advertisement created for the client Vitamin Water by Brokaw, an ad agency located in Cleveland, Ohio.

On Brokaw’s site under this photo it says “how to minimize regrets,” so I think that this relates to the strategy they used for this ad. They wanted to show a way that their produce can benefit its consumers. This specific Vitamin Water, Revive, will help you freshen up your days after a long night.

The strategy is executed by showing a potentially crazy party and then Vitamin Water. It then gives the message that Vitamin Water Revive will help you after whatever your night’s plans were.

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