Marcus Thomas Presents…

Marcus Thomas, a Cleveland ad agency, produced this ad for White Outdoor.

The strategy of this ad is to sell the satisfying lifestyle that comes with having a large lawn to mow. Every guy wants to have a large lawn that requires his care. This ad shows a guy standing proudly looking at his lush green lawn, enticing the target audience to do the same.

Assumedly, he doesn’t own both mowers… but if he did, oh what a tough decision it would be.

  1. HA Strategy coming later made me laugh, FYI.

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