Horton Loves Hunters

 

This print ad is from Brokaw in Cleveland and the client is Horton Crossbows.

I chose this ad because my father is a serious deer hunter and this ad resonates with that. The Horton Crossbow is for the true and successful hunter; similar to the one I grew up knowing.  Brokaw uses a consumer-oriented strategic approach in this ad with a focus on the lifestyle subset. Being a hunter IS a way of life and I have seen it first hand. The ad is showing that by choosing a Horton Crossbow to hunt with you are making the right choice by not “almost” hitting your target. The Horton Crossbow will get the job done and the lower part of the ad says “One shot. One choice” which solidifies this message. Brokaw’s strategy is successful in capturing the essence of the true and serious hunter in this advertisement.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: