Brokaw – Team Wendy helmets
I chose an ad created by Brokaw ad agency located in Cleveland, OH. Though it should be top priority and has been shown to reduce injury by a very substantial amount, wearing a helmet just doesn’t appeal to everyone. This ad makes it very clear why it should. Team Wendy Helmets, also known as W Helmets, is a helmet built around primarily safety, whereas helmets being built prior were focusing more on design, fit and ventilation. The strategy of this ad is to make it blatantly obvious that the W helmet could be the only thing standing between you and memory loss (along with your life) when it comes to minor to hardcore collisions. The best thing about this helmet is that it meets the U.S. safety standards for biking and winer sports. I must say, Team Wendy, job well done.