Brokaw for Great Lakes Brewing Co.
This advertisement for Great Lakes Brewing Company was created by Brokaw. Unlike most major beer companies (as evoked in the text), this ad does not focus on one beer by the company. Instead, their strategy is to display that their entire line of beers is worthy of advertisement. Utilizing phrases such as “award winning” and “finest quality,” the ad does not stray too far from the standard beer advertisement. However, they maintain a plurality in their wording to indicate that it would be difficult to focus on one superior beer in their line because they are all worthy of advertisement.