Liggett Stashower

I choose an ad from Liggett Stashower, a Cleveland based advertising agency. Specifically, an ad for Harvest For Hunger one of the largest community-wide food and funds drive in the nation. The strategy of this ad is to sell a unique selling position, the idea that with Harvest for Hunger your donation goes further. Also because it is a local charity you would be helping people in your community. By showing a family with and without the help of harvest for Hunger they communicate the necessity for people to donate to the cause. That normal everyday people are in need and those who have should be willing to help, because Harvest for Hunger would be their if they ever needed them.

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