Vintage Tide

This throw-back advertisement for Tide laundry detergent was published in the 1950’s. This ad’s strategy features many unique selling propositions by claiming that by using Tide, your husband will have the cleanest, whitest, and brightest shirts in the whole town. The illustration’s “missus” image featuring a wife straightening her husband’s bow tie fully depicts the idealized suburban lifestyle of that time period.

Although we (thankfully) no longer live in a Leave it to Beaver society, Tide still upholds the same “super-mom” image to their brand name today. Along with its brand image and the product-oriented strategy of listing specific benefits and features, this ad would still be relevant to today’s market and consumers.

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