Vintage ad for women’s underwear
I chose a weird 1990’s advertisement for Lovable underwear. In this advertisement there are three ladies in their underwear who are from different generations. The strategy behind the ad is: Lovable underwear is for all ages. It is effective because it gets the point across, but i wouldn’t doubt that it caused controversy. I think this ad is completely creepy and who not work today because it seems too risqué and strange. It is still relevant today because people still wear underwear and brands offer different sizes for all ages.