For the little things in life.
Now, with that being sad, I feel that this ad is an excellent example of a consumer-oriented advertisement. This ad uses humor, for a man’s point of view, and proves that there are endless possibilities of Post-Its coming in handy.
This Post-Its ad falls into two subsets: Brand Image, Lifestyle. It can be assumed that this image is of the classic “morning-after” scenario. The man in the image has placed the Post-It on his, for lack of a better word, company’s forehead at some point in the night. The use of Brand Image is blatant because of the fact that the adhesive of the Post-It withheld through hours of sleep.
Post-Its are usually coined as an office accessory. However, this ad breaks that mold by fitting the use of Post-Its into a young, lustful man’s life. Instead of on a reminder on a calendar, The Post-It provides a helpful reminder on a woman’s face. No excuse for forgetting her name now.
Guys, take my advice, don’t try this at home.