Cool is Your Mind, Open.
Originality is the name of the game when it comes to a pair of cool shoes. When flipping through a magazine or walking in a store your eyes wonder to the shoes with a unique style or color. Keds is promoted as the original sneaker with an eye for great style, so they can without a doubt be tagged as cool.
This ad for Keds is promoting an attitude, to be cool and have an open mind. As long as you are wearing their sneakers you will have time to open your mind to new ideas. No longer will you have to worry about being cool, because Keds = cool.
Honestly, a good pair of shoes can make me feel cool so I say lets go buy some Keds. By the way their webpage is awesome, so many choices and I can design my own shoe. Got to love a good website.