Nice Pants!

Ever look out the window and think about all the things you could be doing outside instead of whatever work you are doing inside? Need to be let out of your cage to roam amongst the most intense of all terrain?

Well, you’re going to need some Levi’s. Unlike the really expensive jeans that come pre-worn, these pants are cheaper yet still durable. I should mention you can only purchase them if you think you’re man enough to collect your own stains and tears. The strategy of this advertisement is to show men that in suits and ties they are mere followers but in jeans, particularly Levi’s, they are leaders who trek through the unknown to explore, discover and grab life by the horns.

The consumer-oriented strategic approach used here is using a ‘brand image.’ In Levi’s you are not the average man walking through the streets like a brainless zombie doing the exact same thing day-in and day-out. In Levi’s you are much more than that. You are a man who is free to do as you please, carve your own path in the woods, won’t turn around when the situation is tough and when your pants get dirty… you know you’re doing the job right.

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