The “Amazon-g” Kindle
This advertisement for Amazon’s Kindle e-book reader is certainly all about the product. . Boasting the tag line “Join the book-in-a-minute club,” the ad’s prime strategy is to convey the Kindle’s simple and quick delivery of books, magazines, and newspapers digitally to the device. The majority of the ad space is a clear picture of the product to display the size and how easy the device is to operate as well.
The advertisement also highlights the low cost of operation by explaining that the company offers free 3g wireless connectivity with no contract, monthly bills, or limitations. Aside from the financial benefits of the device, the rest of the ad connects back to the tag line by claiming it can read over 420,000 books, magazine, and newspapers and deliver it in less than 60 seconds.