Covergirl’s new LashBlast mascara has a special advantage over the leading mascara because it has 50% more bristles on the brush. This means that every lash gets coated leaving you with longer, fuller looking lashes. The strategy with this ad was to show how CoverGirl’s LashBlast can give you bigger better lashes. This advertisement falls into the Product Feature category because it gives you an up-close of the mascara as well as a woman wearing it (on a separate page not shown here) as well as a Unique selling point because the brush is different than the rest as it has more bristles.

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