LashBlast

Covergirl’s new LashBlast mascara has a special advantage over the leading mascara because it has 50% more bristles on the brush. This means that every lash gets coated leaving you with longer, fuller looking lashes. The strategy with this ad was to show how CoverGirl’s LashBlast can give you bigger better lashes. This advertisement falls into the Product Feature category because it gives you an up-close of the mascara as well as a woman wearing it (on a separate page not shown here) as well as a Unique selling point because the brush is different than the rest as it has more bristles.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: