I picked a Burt’s Bee advertisement. In the ad you see the product on the woman’s lips and some information about why beeswax is better than petrolatum. The strategy behind this ad is not only is it a replenishing lip balm, but it is all natural. The subset that this ad belongs is product feature. This is shown by the product on the woman’s lips and through the information provided. It lets you know what exactly you put on your lips compared to another type of balm.