The latest in image stabilization.

This Olympus E520 ad is a great example of a product oriented strategic approach. Specifically selling on the products anti-handshake feature. It is represented by the hand being very securely attached to the wall behind it so no shaking occurs in the image taken. It is a very simple image that helps the viewer understand what the feature is- Anti-handshake could give off some odd ideas.

Simple is always better when selling on a product feature. In the past, advertising had lots of copy that took a lot of time to read and today’s consumers wont spend that much time on a single ad when flipping through a magazine. So getting the point across in an eye-catching image was very clever of Olympus. This added feature to an already trusted camera brand will create a must buy for every photography junkie around.

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