Or, there’s Dentastix.

First off, this dog really creeps me out with its teeth.

This ad is directly targeted towards dog owners. It cannot be the dogs themselves, because they simply cannot read or go buy products in any kind of retail or grocery store. It is not targeted towards other animals or other types of pet owners.

The Dentastix ad avoids the “fuzzy somebodies” by having a product that is for a very specific audience. The product only has one intended use — to clean dog’s teeth (and to make sure they don’t get those creepy dentures like the dog pictured). Being that it is a product that only dog owners would buy, the ad doesn’t have much work to do avoiding the fuzzy-ness. They have a teeth cleaning product for dogs. Who would buy this? Dog owners.

The strategy seems to display the opposing alternative to using their product. There is this route or there is using the product. Their strategy is used by showing this mildly disturbing photo-illustration of a dog with dentures because his owners did not take care of his teeth. In part it can scare dog owners from wanting their pups to look like this or to make sure they take care of him or her by buying Dentastix.

Advertisements
  1. Hmm is anyone else experiencing probles with tthe pictures oon this blog loading?

    I’m trying to fiigure out if itts a problem onn my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: