Or, there’s Dentastix.
This ad is directly targeted towards dog owners. It cannot be the dogs themselves, because they simply cannot read or go buy products in any kind of retail or grocery store. It is not targeted towards other animals or other types of pet owners.
The Dentastix ad avoids the “fuzzy somebodies” by having a product that is for a very specific audience. The product only has one intended use — to clean dog’s teeth (and to make sure they don’t get those creepy dentures like the dog pictured). Being that it is a product that only dog owners would buy, the ad doesn’t have much work to do avoiding the fuzzy-ness. They have a teeth cleaning product for dogs. Who would buy this? Dog owners.
The strategy seems to display the opposing alternative to using their product. There is this route or there is using the product. Their strategy is used by showing this mildly disturbing photo-illustration of a dog with dentures because his owners did not take care of his teeth. In part it can scare dog owners from wanting their pups to look like this or to make sure they take care of him or her by buying Dentastix.