Olay Wrinkle Reducing Cream

This advertisement for Olay Wrinkle Reducing Cream is obviously targeted at older (or aging) women. The ad depicts their standard jars of their product with tops that read “Ctrl” and “Z” like computer keyboard keys. The “Ctrl + Z” keystroke on a computer is utilized to quickly undo whatever work is being done, so this advertisement is simply utilizing this in a humorous manner. Aging is a concern for many women, so they are clearly depicting their product as a simple solution to “undo” the effects of aging. While some women may not understand the joke with the undo keystroke, the ad still keeps it simple by displaying the prototypical Olay jar with the keys.

This advertisement avoids “fuzzy somebodies” all in itself due to the product it is selling. Wrinkle reducing creams have no alternative use, and (typically) would only be used by older women.

    • Anh
    • September 2nd, 2013

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    I may just subscribe. Thanks.

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