It’s a Twister Sheet! Get it?!
This ad for Viagra definitely avoids targeting the “fuzzy somebodies”. Viagra reaches out to their audience of males who have some trouble…down there. Both the product and the advertisement aren’t meant for everybody and it becomes more important to those that it is for. The advertisement could not be more clear. Viagra will let you have more fun in the bedroom! The advertisement has no text aside from the small “Viagra” imprint on the pill. Without words the image implies fun with the use of the Twister, however it takes it to an adult level by using the game as a bed sheet.