This advertisement for Bodyartforms was found in the July issue of Alternative Press. Bodyartforms.com is a site where you can buy all the different types of body jewelry Alternative Press is a magazine for punk, rebellious and ‘non-conforming’ young adults. It could also be for someone just interested in the punk rock genre of music.
The stereotypical audience that reads this magazine is assumed to either already have a tattoo or a piercing, or some sort of interest of perhaps getting one. The strategy of this advertisement is basically to just show a plethora of different earrings and gauges to show the variety.
Bodyartforms is using a 10% discount off of the entire order for whoever bought the magazine. That tactic used there is telling the reader to go and buy one before someone else uses the discount. This advertisement is mostly visual and to the point, which is always a good thing. Also the darker colors and different patterns used are highly favored by these types of people. I’d venture to say that there’s not too many brightly colored clothing in their wardrobe.