The Prestigeous Snot RocketRunning isn’t what many people consider being the top priority or most anticipated event during their day. But there are a select few who can’t get enough of it. Adidas has acknowledged this and utilized it in this advertisement.

It may be a little gross and/or disturbing to see an image of a man shooting snot from his nose, but runners understand that there’s not time to take a break to blow your nose properly when they’re in the middle of a good run. Hence the phrace, ‘Runners. Yeah, we’re different.’ The strategy of this ad is obviously directed towards runners to embrace the differences between themselves and everybody else, no matter how you may be looked at for it.

This advertisement touches base on a couple of Maslow’s hierarchy of needs. For one it has the love and belongingness need due to the fact that running leisurely isn’t for everybody but the people who do enjoy it are in their own little group.

It also has the presence of esteem needs. Runners know that not everybody enjoys running and can sometimes hold theirselves on a higher pedastool than non-runners due to the fact that they have a healthier lifestyle than most. A lot of people who don’t run leisurely wish that they could get into it but just can’t, leaving runners the apple of their eye.

It could be argued that there is also self-actualization needs being satisfied here too. Runners always try to push themselves harder or run just a little farther, and with these shoes perhaps they can attain the goal they have set to achieve.

Advertisements
  1. Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between usability and visual
    appeal. I must say you have done a superb job with this.
    Additionally, the blog loads super quick for me on Opera.
    Excellent Blog!

  2. I’ve been browsing on-line more than 3 hours as of
    late, but I never discovered any attention-grabbing article
    like yours. It’s lovely worth sufficient for me. In my opinion, if all site
    owners and bloggers made good content as you did, the web might be a lot
    more helpful than ever before.

    • Dearest Jane,

      Thank you so much for your thoughtful and inspiring words. Which post in particular did you enjoy? I’d love to talk about what my thoughts were at that time and how you agree or disagree. I promise not to make my next response 10 months later.

      Thank you again.

      Daniel

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: