Let us help keep it bright.
Tide is giving mothers the hope of making their children happy while making themselves happy as well. Let your little girl choose what she wants to wear and no matter how messy she gets it or what she spills on it — you can still get it clean. They want mothers to know that Tide will keep her favorite outfits fresh and colorful for the next time she wants to wear them.
The strategy that is demonstrated here is “nurturance.” Tide uses this strategy to their benefits and targets mothers. They know that mothers like to take care of their children and can do this with their product. Mothers can help their kids clothes clean with Tide.