Lazer Bike Helmets

Lazer may have a product that is difficult to market beyond its particular niche, but they’ve implemented a solid, yet simple strategy in their print advertising. Their strategy in this particular advertisement is to display their helmets’ ability to completely protect the consumer’s head. With such a product, this would be the undeniable goal for the advertiser to depict.

Quite obviously, this product line is aiming to fulfill the consumer’s need of security. With a bit of humor, the advertisement perfectly displays that the man in the ad has been in an accident of some sort that left his head unharmed due to his Lazer bike helmet.

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