Doritos Shock Collar
The Super Bowl had a number of good advertisements this year, although I felt they were lacking those in years past. The one that stood out the most to me was the Doritos ‘Dog Collar’ ad. Doritos shows how important they are to humans and their dog counterpart by having the dog turn on the human and shock him after being mocked. This shows that secretly dogs are probably plotting how they’re going to take over if they can ever do what this dog did. Moral of the story; don’t tease your animals, especially with Doritos.
Do what you need to do to get some Doritos; a simple strategy played off with a comic spin that people will remember. Everyone loves the great taste of the flavored corn chip, but over the years there are only a certain number of ways you can advertise the same product. They needed a unique way to make their product stand out. Overall this ad is effective because it shows what lengths people will go to just to get some Doritos. For example, near the end of the advertisement, the guy is on the ground with the anti-bark collar still around his neck and he reaches for the bag, which prompts the dog to bark sending another shock his way.
Was it worth it? Absolutely. For an average $3 million for a 30 second spot during the Super Bowl, many fans watch just for the ads. On top of that, all the ads get uploaded to youtube and other sites where they can be viewed over and over. When you think about the number of times the ad will be viewed after it was aired, $3 million may not seem all that bad. I’m putting a plug in right now for them!