Super Bowl Commercial: Coca-Cola

Coca-Cola, also known as Coke,  has been my drink of choice for quite some time. Whether or not your opinion of Coke is as positive as mine, everyone can agree that it is one of the most popular beverages that has stood the test of time. In this commercial, Coke uses characters from The Simpsons, which is the longest running cartoon show of all time. The commercial starts off with showing how Mr. Burnes, a character known for being a rich and heartless jerk,  lost all of his possessions due  to the recession. After losing everything, Mr. Burnes goes for a walk around Springfield in a gloomy mood. When he reaches the park, all the other characters are having a great time and are all enjoying Cokes. Characters that usually don’t get along sitting near each other and forgetting their differences. When Apu, the Indian Kwik-E-Mart clerk, sees Mr. Burnes walking by looking sad and proceeds to hand him one of the Cokes that he was carrying. Mr. Burnes lets out a big smile, catches a football, then gets hoisted up onto a couple other of the Simpsons’ characters. The view then zooms out to show Milhouse sitting on a kite that bumps into the Coca-Cola sign then Milhouse apologizes. At the end of the commercial, only the Coca-Cola sign is left and next to it reads “Open Happiness.” I think that it all plays together very well to say that when you open up a delicious Coke, you will have an overall sense of happiness( if it’s a party: adds togetherness!) Mr. Burnes lost everything he owned and it didn’t even matter right after he had an ice cold Coke in his possession, like everyone else. I think this is a very effective ad. The Simpsons have a large viewer audience and Coke has a large fan club, including myself, it was a very good collaboration. I honestly don’t think any advertisement is worth how much some companies pay to have it displayed. The average price for a super bowl ad is 3 million dollars for a 30 second spot! For the company it would be a good decision for the Super Bowl is a very popular television event with broad viewership.Though,  I do still think the money could go to something better.

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