Universal Fact #2: Many women cut the sweets, some hit the gym way before the wedding day. Even the thinnest of brides want to look their best for their wedding.
Instead of showing the traditional perfect cake topper, this image for Slim Fast Shakes shows the plastic bride falling into the cake. The headline “Need to lose a little weight before your wedding?” really relays what message they’re trying to send. This phrase makes it obvious that not only is the bride falling into the cake, she’s the one who caused the “landslide.”
Now, obviously a real-life bride isn’t going to fall into her cake. But the fact that a little extra weight could cause embarrassment on the most amazing day of a woman’s life, no one wants this fate.
This ad for Slim Fast definitely is a result from not only product research, but also audience analysis. Slim Fast realized that brides make up a very large, very targetable audience. Mention weight to a bride, and it immediately sticks in the back of their mind. Even if they are not overweight. Thus, this ad for Slim Fast Shakes provides a means to losing that small bit of extra weight, which can lead that magical day to really be a magical day. Instead of an embarrassing one.