Drive to the Conditions

When winter rolls around, most motorists realize they need to be more cautious of how they’re driving. Let’s face it, over the summer months how often do you think,”Should I slow down because of this bad weather?”

In New Zealand the first big rain brings along with it the largest death toll in the area. With this emotion grabbing advertisement, motorists are warned about cautious driving when it rains. With such high death tolls caused by rain, this billboard shows in detail what will happen if you drive carelessly in less than perfect weather. Rain causes the blood to ooze out of the boy’s face as a subtle reminder to take extra precaution.

This advertisement shows that research was done due to both its graphic nature and because it grabs the attention of its viewers. After this ad was put up, car accidents were drastically reduced. They know that parents want to keep their children safe and young drivers may relate this image to when they were younger. It may take an advertisement that isn’t 100% accepted to get the message across, but the message is plain and simple; DRIVE TO THE CONDITIONS.

This message seems to lean towards the PSAs from overseas that wouldn’t be aired in the states due to being straight forward and stating what could happen in an accident. Similar commercials about cautious driving in the U.S. simply show a tire going through water and diverting it out the sides all while holding its grip on the road. The U.S. advertisements just don’t get the message across like this one. We remember them, and act or do what they say.

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